May 2009 - Posts

Bizarro Health Risk Thinking

Imagine you run admissions for a top academic institution like, say, Northwestern University’s Kellogg School of Management.(Coincidentally, my 10th reunion there was this month) ;-)You are shooting the breeze with the Admissions Committee:“We want

Why PINK Donuts?

Today we launched our Donut-Back Guarantee.  Why? On the plane back from Chicago, I finished 'A Whole New Mind' by Daniel Pink.  It's one of those bestseller biz books you read for a mental sugar rush.  But this offered me a bit more sustenance because